Two weeks after uploading the new Salsa timing video “La Pantera Mambo”, I have decided to peek at its youtube insights, and discovered a few interesting trends:
Hot Spots
Hot Spots in youtube videos are places where the viewers are most attentive to what is going on in the video. One of the ways youtube calculates the hotspots is by counting how many users are rewinding the video to watch a certain part of it again:
Hot Spots in "La Pantera Mambo"
As you can see in the graph above, there are two hot spots. The second is near the end of the video, and the first one turns out to be the piano solo part of the song. It seems like dancers find the piano solo as the most challenging part to keep up with the rhythm, so many of them rewind the video and view that part multiple times.
Demographics
By looking at the demographics chart above, you can see that most of the viewers are men – almost 75%. Can you think of a reason for that?
You are invited to leave a comment below and tell us why there are way more men viewers than women in your opinion…
Tags: demographics, hot spots, insights, la 33, la pantera mambo, on-1, statistics, timing video, video with count, youtube
I’d be cautious about drawing the conclusion that more men watch the video than women, from the demographics data, because viewers don’t have to specify what their gender is (for privacy reasons, or simply because they didn’t know they could), and so there may or may not actually be more views by women than what is reflected in the chart.
The greater proportion of men viewers recorded in the demographic data may be because:
Hypothesis 1: men are not as cautious about disclosing personal information such as gender publicly.
Hypothesis 2: men are generally more tech – savvy, or nerdy enough to care about setting up their youtube profiles to specify what their gender is.
Let’s assume for a moment that the demographic data is 100% accurate however, for the sake of discussion. Then it may imply that men have a harder time learning to find the beat in this song than women (I don’t believe this to be the case, but the argument could be made). Or, it could also mean that men somehow end of stumbling upon this video more often than women, for some reason.