Two weeks after uploading the new Salsa timing video “La Pantera Mambo”, I have decided to peek at its youtube insights, and discovered a few interesting trends:
Hot Spots
Hot Spots in youtube videos are places where the viewers are most attentive to what is going on in the video. One of the ways youtube calculates the hotspots is by counting how many users are rewinding the video to watch a certain part of it again:
Hot Spots in "La Pantera Mambo"
As you can see in the graph above, there are two hot spots. The second is near the end of the video, and the first one turns out to be the piano solo part of the song. It seems like dancers find the piano solo as the most challenging part to keep up with the rhythm, so many of them rewind the video and view that part multiple times.
Demographics
By looking at the demographics chart above, you can see that most of the viewers are men – almost 75%. Can you think of a reason for that?
You are invited to leave a comment below and tell us why there are way more men viewers than women in your opinion…